08.14.2008
Amazon’s Wish List has always been a place where people could track their lusted items. Given Amazon’s ever growing collection of offered items, the lists could encompass many different types of desired goodies. That functionality is now even better with Amazon’s release of a browser button that allows the addition of items from any site to an Amazon Wish List. This makes the Amazon-based wish lists the closest thing to an interweb-based universal wish list.
Amazon details how to add the button to your browser of choice and it couldn’t be easier. A stroke of genius from Amazon.
Why offer such functionality? Amazon can look at what people want, where they want to get it from, and how much of it they want. Given the convenience offered by the universal wish lists, many people (including me) will feed Amazon’s market research willingly.
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